Judging criteria

Companies will be shortlisted and selected based on criteria including:


Has this company shown the ability to work across industry or sector? Has it worked with partners or internationally?

Diversity & inclusion

Does this company proactively seek inclusion and diversity in its staff and the design of its solutions?


Does this company exhibit an entrepreneurial spirit?


Does this company consider sustainability in its own business and solutions?


Has this company demonstrated the ability to monetise and scale?

Impact & leadership

Does this company demonstrate a significant contribution to its sector or industry?


Does this company stand out from the crowd? Is it unique, original and exciting? How innovative is it?


Does it help solve a problem or industry challenge? Has it created a new business model or helped open up a new market?

Meet the Judges


Jeremy Silver, CEO, Digital Catapult (Chair of the judging panel)

Jeremy Silver, CEO of Digital Catapult, is an Entrepreneur, Author and Angel-Investor. He is a Trustee of the British Library and a member of the UK Creative industries Council. Jeremy sits on the boards of HammerheadVR Ltd, Imaginarium Studios Ltd and FeedForward.AI.


Sam Brown, Programme Manager, Doteveryone

Sam leads TechTransformed, Doteveryone’s programme for responsible innovators that empowers them with new practices and methods to put responsibility at the heart of business planning, design thinking, and product management. Prior to Doteveryone, Sam led strategy and change management for business transformations within the financial technology sector in Canada.


Scott Carey, Group Editor, IDG Media

Scott Carey is the Group Editor of B2B titles at IDG, providing editorial leadership of Computerworld and Techworld. He is an experienced enterprise technology Journalist, with a keen interest in big IT and cloud vendors, venture capital and UK startups and a deep knowledge of the SaaS market and digital transformation at some of the UK’s biggest companies. He has a diploma in magazine journalism from Cardiff University and appreciates sport, the media and travel, both personally and professionally.


Paul Clarke, CTO, Ocado

Paul Clarke, Ocado’s Chief Technology Officer role includes exploring opportunities to use its technologies and competencies to disrupt other sectors. He nurtures Ocado’s technology relationships with government, universities and schools. Having read Physics at Oxford University, Paul has worked in software engineering, consultancy, interim management and a number of software startups.


Alissa Dhaliwal, Head of Innovation, CBI

Alissa Dhaliwal leads the CBI’s work on innovation policy, lobbying and policy development on R&D and innovation adoption. At CBI Alissa has covered policy areas including public procurement, healthcare and leading the development of its life sciences sector approach. Previously Alissa worked for an MP in Parliament.


Marcus du Sautoy FRS OBE, Simonyi Professor for the Public Understanding of Science and Professor of Mathematics at the University of Oxford

Marcus du Sautoy is the author of six books including his most recent book, The Creativity Code (Fourth Estate 2019). He has presented numerous radio and TV series including a four-part landmark TV series for the BBC called The Story of Maths. He works extensively with a range of arts organisations bringing science alive for the public from The Royal Opera House to Glastonbury Festival. His play I is a Strange Loop (in which he is both actor and author) was part of the Barbican’s Life Rewired season. He received an OBE for services to science in the 2010 New Year’s Honours List and was made a Fellow of the Royal Society in 2016.


Priya Guha, Venture Partner and Member of Innovate UK Council

Priya is a Venture Partner at Merian Ventures, a venture capital firm for women-led innovation, and Member of the Innovate UK Council. Formerly British Consul General to San Francisco, she is on the Advisory Board of Tech London Advocates, Chairs the Board of Trustees of Modern Muse and is an Advisor to the Big Youth Group. Recently named a Top 5 Asian Investor in UK Tech.


Dame Wendy Hall, Regius Professor of Computer Science; Non-Executive Director, Digital Catapult

Dame Wendy Hall, DBE, FRS, FREng is Regius Professor of Computer Science, Pro Vice-Chancellor (International Engagement), and is an Executive Director of the Web Science Institute at the University of Southampton. She is a Fellow of the Royal Society and was President of the ACM, Senior Vice President of the Royal Academy of Engineering, and has been a Member of the UK Prime Minister’s Council for Science and Technology, the European Research Council, the Global Commission on Internet Governance and the World Economic Forum’s Global Futures Council on the Digital Economy and Chair of the European Commission’s ISTAG. Dame Wendy was Co-Chair of the UK government’s AI Review and has recently been announced by the UK government as the first Skills Champion for AI in the UK.


Imogen Heap, Singer-Songwriter, Producer and Engineer

Imogen is an advocate of using digital technology. Using it to interact and collaborate with her fans, create and distribute music in new ways. She is the Co-Inventor of MiMu, the world’s most advanced wearable musical instrument and released her single “Tiny Human” on Mycelia, an experimental music distribution platform that uses blockchain-based technology.


Mark Melling, Head of RYOT Studio EMEA, Verizon Media

Mark leads the RYOT Studio team, part of the Oscar-nominated and Emmy-winning RYOT business. He has had extensive experience in developing and launching content monetisation platforms in mobile and digital video in North America, previously leading strategy, production and monetisaton of digital video as AOL’s Director of Video for Europe.


Rob Prevett, Co-Founder and CEO, D/SRUPTION

Rob Prevett is a Media Entrepreneur and an Advisor around digital disruption. As Founder and CEO of D/SRUPTION he works with organisations to help them understand emerging technologies and innovative new business models. Rob also runs Disruption Summit Europe, a cross-sector event for business leaders involved in disruption, innovation and digital transformation; and led the inaugural Disruption50 a programme to identify the Uk’s most disruptive organisations.


Liz Rosenthal, Founder & CEO, Power The Pixel; Programmer, Venice International Film Festival; Executive Producer CreativeXR
Liz advises international media organisations on innovation strategy, funding programmes and project strategy. She is an expert in devising innovation-centred development labs and programmes around interactive storytelling and VR.


Alexander Woolf, Director, Romulus Holdings Ltd and Founder of Huddle

Alexander led the launch and continued growth of Huddle, a new coworking and flexible workspace brand. He previously worked in both London and New York as a Growth Strategy Consultant for a range of large global clients.